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ORStore™
Advanced
The ORStore
Advanced is a feature-rich, robust web store that provides you with
flexibility and scalability. The ORStore Advanced includes all
of the features of the ORStore and adds the features of
AdSys™, ORCDP™,
and ORTrack™ described below to
increase the functionality of the web experience. A few of the wide
array of web store features are listed below as an overview, but do
not encompass every facet of the powerful web store.
- All web store
pages are easily customized with common HTML packages, such as
Microsoft FrontPage™.
- The CID (credit
card security code) may be included in the checkout process, and may
be optional or required for the user.
- Multiple
descriptions throughout the web store may be used, including title
descriptions and short and long descriptions of the products, etc.
Categories and subcategories within the search pages may also have
titles and descriptions if desired.
- Products may be
categorized down to four levels, and may be displayed in the web
store using a variety of criteria, such as by SKU, association
codes, product keywords, etc.
- Powerful search
functionality includes multiple keyword searching (i.e., searching
using all words that the user enters to yield the most specific
results), searching by SKU or partial SKU, keyword,
product/brand/model, etc.
- Sorting of items
within search results allows for placement of special products
toward the top, such as the high or low sellers, specials, etc. to
allow for a variety of marketing strategies.
- Product detail
pages include a number of standard items, each of which are optional
in order to provide the greatest flexibility. These include short
and long product descriptions, photo/image, pricing, web forms,
cross-sell/up-sell items, etc.
- Standard and
custom web forms on the product detail page allow for multiple
selection criteria, such as single or multiple drop-down boxes,
grids with quantity boxes, etc.
- Up to three
cross-sell/up-sell items may be included, which can link to
individual items or groups of items (searches).
- Mix-match codes
provide for combining quantities on any group of products to obtain
pricing discounts.
- Pricing may also
be based on customer type or number, item quantity, source of order,
etc.
- Powerful
business rules integration—many of which may be changed by site
administrators at will—allow for customizing the web store to match
the business. A few of these items include shipping charges by
virtually any criteria, multiple credit cards and/or COD, sales tax
calculation, multiple shipping methods integration, email
confirmation sent to customer, etc.
- Intuitive
checkout features in the cart include photos, product descriptions,
ability to alter quantities or clear items, specific totals for
shipping, taxes, etc.
- SSL encryption
can be included on any page.
- Email order
confirmation is available.
- Online customer
record signup allows repeat customers to maintain billing and
shipping information.
- Lost passwords
may be automatically emailed to customers from the system at their
request.
AdSys™
Maximize marketing efforts with AdSys,
which gives you the ability to track and ascertain the ROI of source
codes from outside sources, as well as trigger special actions, such
as discounts. AdSys tracks not only the number of hits from various
sources, such as banner ads, links from email newsletters, links on
affiliate sites, etc., but provides the order conversion rate
and thereby the ROI from specific links. This information empowers you
to determine which marketing efforts provide the greatest return and
thereby direct resources appropriately.
AdSys is a powerful module that works
synergistically with other modules and features. For example, AdSys
may be combined with ORCDP™ (Coupons/Discounts/Promotions) to
trigger discounts or display different pricing to those users who come
to your site from a source code.
ORCDP™
(Coupons/Discounts/Promotions)
ORCDP is an easy to use
coupon/discount/promotion system with high levels of flexibility. ORCDP
synergistically combines with AdSys to give you the power to trigger
coupons and discounts from source codes, thus allowing discounts from
banners ads, links from emails, etc. ORCDP can manage coupons and
discounts on specific items, or the discounts may be storewide. Multiple trigger
options may be combined to facilitate marketing efforts, such as a
minimum number of items in the cart and/or a minimum order
total, etc. Coupons may be easily set by the administrator to begin and
end on a particular day, to allow a set number of coupons before ending,
etc. The system can trigger a variety of different discounts, such as a
percent off, free shipping, etc., and multiple
coupons/discounts/promotions may run concurrently.
ORTrack™
(Online Order Lookup & Tracking)
ORTrack
allows your customer to lookup detailed order history, gives them
tracking numbers for their shipments if this information is available
from your backend system, and provides a convenient link to in-depth
tracking information with common shipping services, such as UPS, FedEx
and others. Empowering your customers to track their own shipments can
help cut down on customer service calls. Orders from non-web sources,
such as mail, telephone, fax, etc., can be displayed in addition to
orders taken from the web site. ORTrack also enables the user
to reorder specific items or entire groups of items, thereby
facilitating repeat sales. |
